Our Team
Our Team
Our team comprises a dynamic mix of designers with diverse backgrounds, each possessing a unique set of skills and expertise. With professionals specialising in Service Design, Product Design, Spatial Design, Interactive Design, and Business Design, we are able to offer a comprehensive range of skills, abilities, and perspectives to effectively address the complex challenges faced by our partners.
Raymond Tan is a dedicated Service Designer with a passion for driving business transformation. He leads the Service Experience Design Co-Lab at Nanyang Polytechnic’s School of Design & Media, where he fosters collaborative environments to apply service design principles effectively. With a Master’s Degree in Service Design from the University of Arts, London, and over 16 years of design experience, Raymond has successfully introduced Service Design to diverse organisations including public agencies, corporates and social organisations. His expertise in product and service implementations allows him to provide comprehensive solutions that address organisational and customer needs.
Gabriel Tan is an experienced designer with expertise spanning various design disciplines. Awarded the Class 1(ID 1) designation by the Singapore Interior Design Accreditation Council, he is also the recipient of the Keppel Gold Medal Award and the Singapore Institute of Technology Scholarship. Gabriel has worked with renowned design firms like Afternaut, LTW Designworks, RSP India, and Ong & Ong. Specialising in the intersection between space, UX and service design, he has made significant contributions to prestigious projects like the Four Seasons Hotel in Okinawa, Frasers Singapore and Google Mumbai.
Gabriel is a lecturer at Nanyang Polytechnic’s School of Design & Media, covering the Diploma of Experiential Product and Interior Design. He is also the Course Manager for the Specialist Diploma in Service Experience Design & Innovation.
Larry Seow initiates methods for driving critical foresight thinking, for heightening people’s ambiguity tolerance. He led and participated in workshops: Innovation for Productivity Programme in the Public Sector, Ministry of Manpower, Indonesia; Urban Social Research, Tokyo National University of Fine Arts & Music, Japan; Urban Social Renewal, Crisis Design Network (Tokyo/Chicago), Beppu City, Japan. The initiated interests were exhibited in the medium of photography, drawings, and installations. Selected show: Singapore, Delft Centre, Netherlands; Design Nation, UNSW, Australian High Commission; Design Life Bali, RMIT/GAYA Art Space, Indonesia; Alphabet Soup, Alliance Francaise; Photography, MICA Building; INDEX.s 2000, Sculpture Square; Singapore Slice, Earl Lu Gallery; Reconstruction of a City, St James Power Station.
Jayden Sim is a designer who loves creating experiences with a meaningful impact. He believes in the power of storytelling and human connections, while seamlessly weaving in digital elements when needed. With his background as a Senior Experience Designer at Landor & Fitch, Jayden has worked on exciting projects for big names like Singapore Airlines, NUS, and Microsoft. His dedication earned him a scholarship for a Masters of Design in Interior Design at the Glasgow School of Art, where he also completed his BA (Hons) in Interior Design. As a lecturer, Jayden believes in crafting immersive and engaging experiences that leave a lasting impression on people, using his expertise in innovativeness, spatial design, and storytelling.
Vilvum possesses an extensive experience in service experience design, covering diverse industries including retail, hospitality, education, food and beverage, and banking. With a keen eye for detail, he has honed his research skills in brands, industries, and markets. He’s also experienced to facilitate and conduct workshops and co-creation sessions with partners.
Throughout the design process, he provides tangible and practical contributions, actively engaging in research, concept development, and service blueprinting. As a seasoned professional, he places great emphasis on coordinating the implementation and testing of best practice business processes. In every project he participates in, he assumes the role of a hands-on design expert, shaping concepts and ensuring their seamless integration across various devices and platforms.