NYP x ONG&ONG Masterclass

Masterclass: Thinking Beyond Service Experience Design

NYP x ONG&ONG

This Masterclass offered participants a deep understanding of the skills, methods, and tools utilised by service experience designers. Through a combination of foundational theory and real-world case studies, participants gain valuable insights into the principles and practices that drive successful service design. Enriched with ONG&ONG’s renowned 360 Design Solution approach which emphasises a user-centric perspective and practical methodologies for addressing design challenges, participants learned how to tackle complex design problems effectively and develop innovative solutions that align with user needs and expectations.

“I realised that knowing about the demographic or having the persona the design was meant to serve, can really help me gain better insights through observation.”

“Observation is an important first step in service design - a reminder to self to look and observe more.”